| Pay-Per-Click (PPC) Campaign Management Services |
Pay per click marketing has become one of the fastest growing and most successful advertising mechanisms of our time. With businesses of all types focusing more of their energy on creating an online presence in this high-tech marketplace, search engines now act as the vehicle to transport shoppers to those businesses' websites.
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Like many businesses, you may be looking for guidance on the right way to promote your products and services on the web. If you've had a professional website developed for your business, then you're on the right track! (if not, please see the Design portion of this site.) You may be wondering, however, how your customers or clients are going to find your website in this incredibly vast online marketplace. We are here to help assist you in smoothly and efficiently developing an internet marketing strategy based on the model of "Pay per Click" (PPC).
Pay per Click, which is our premier advertising product, uses the power of search engines to procure sales and leads for online and offline businesses. Using this approach, you will be able to display text ads on Google, Yahoo, Bing and other 2nd and 3rd tier search engines' results pages. Whenever a user completes a search containing keywords association with your products or services, your ad will appear in the sponsored link section, directly them to your site.
The most efficient aspect of a PPC advertising strategy is that you are only charged when a potential customer/client actually clicks on your ad in order to enter your website. In other words, you only pay for targeted, qualified leads! Moreover, our
PPC Advantage program is designed to give you predictable, calculable results. We totally eliminate the guesswork for you and promise you a marketing strategy that is built around maximizing ROI. Use our ROI Calculator to estimate what your budget should be and how much you can expect to make in profit based on your PPC Advantage campaign. |
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| An effective PPC strategy will allow you to filter out unproductive traffic to your site so you only pay for targeted, qualified leads! |
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| Paid Sponsored Links |
| The links appearing at the top of the search results page are considered “paid” or “sponsored” links because they are the text ads of businesses that are paying the search engines through PPC campaigns. Those businesses that bid highest on the keyword “dog grooming” appear highest to the top of the page and are therefore most readily available for a potential customer’s click. |
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| Paid Sponsored Links |
| Additional paid links are featured down the right hand column of the results page. Rankings are not only based on price paid for keywords, but are also adjusted according to quality score, a “grade” given to a PPC campaign by the search engines in reward for being well-developed, well-managed and helpful to the user. With a higher quality score, a business can achieve a better ranking at a lower cost. |
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| Organic Links |
Organic links are ranked by the search engine according to several specific criteria and they appear here based on their natural or inherent characteristics, not based on paid keywords. Hence, the title “organic”. A professional SEO approach is necessary to achieve a high ranking organically. Read more
about this area of service on our SEO page. |
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Our business is proud to boast nearly a decade of serving clients like you with our refined technical skill, our search engine certified and highly-
trained personnel and our unique methodology in building top-notch
PPC campaigns. |
| With the correct design and structure, you can achieve the maximum return on investment by keeping your advertising costs low while constantly utilizing the search engines as traffic driving mechanisms for your business! |
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| Our PPC Services |
| PPC Foundation |
| Don’t waste time and money trying to solve the PPC riddle on your own. We’ve done the research, developed the expertise and are ready to help you get started with an effective internet marketing strategy today! We are happy to offer small business clients the opportunity to get our same great quality service at a lower price through our PPC Foundation offer. If you are interested in managing your own campaign, but simply need a small, well-built account to get started on PPC, we can offer you the Foundation package for just $199! This package will include a relevant keyword list split up between well-organized adgroups, each attached to catchy, hand-written ads. This price includes a personalized phone consultation to review the campaign and offer helpful advice for self-management. Should your business need a full-time, long-term PPC management service, please see the PPC Advantage section of this site. |
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| PPC Advantage |
Our specialty and our premier advertising service is provided through our PPC Advantage program. Our staff is equipped with in-house campaign building experts who develop comprehensive campaigns from the bottom up. These accounts are build to perform, with years of experience and methodology to back them. In addition to building the campaign, we provide full, 24/7 management of these campaigns. We are proud to serve a wide variety of clients through our PPC Advantage program. Unlike many professional PPC agencies, our business is run by a dedicated team of certified experts who are personally connected to the business owners that we service. Every aspect of the service that we offer through the PPC Advantage program is specifically customized to meet your business’ advertising goals and budgeting needs and your account is personally monitored 24/7. From the adgroup formations to the costs per click, every step of the process is in good hands with the
PPC Advantage service. Click to learn more! |
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| PPC Management |
| For those businesses that already have an existing PPC account, but are ready to turn the management of that account over to certified professionals, we offer the Google, Yahoo and Bing PPC Management service. Our dedicated team will take control of your campaign, optimize it, monitor it and give you the best possible return for your investment on all of the major search engines. If proper attention is not paid to a PPC account, it can easily turn into an unwanted expense. The daily tasks involved in managing the campaign are just as important as the necessary steps in initially building it. The management process can be tedious, technical and downright frustrating for busy business owners who don’t have the necessary time or experience. |
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| CTRACK Reporting System |
Instead of simply sending you a basic report on your campaign’s activity at the end of each month as most firms do, we design a personalized monitoring
system for each of our clients.
Through your own user name and password, you will be able to view live statistics on various aspects of your campaign Best of all, this reporting system is
available 24/7. |
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| Campaign Report From August ‘2009 to December ’2010 |
| Campaign ID |
Campaign Name |
Budget |
Amount
Spent |
Avg CPC |
Impressions |
Visits |
Web Event |
Calls |
Emails |
Ctr |
Form Box |
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| 55 |
Google
Sept1 – Sept30 |
3000.00 |
$2,995.96 |
2.75 |
658,593 |
1,089 |
31 |
31 |
30 |
10.2 |
30 |
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SEO Brand Transitions Furniture Retailer To Comprehensive Internet Marketing Strategy |
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| Design Basics Miami enlisted the help of SEO Brand to develop a long-term, comprehensive internet marketing strategy. To stay competitive in a very aggressive retail landscape, Design Basics needed a cost-effective IMS that would generate immediate sales… |
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SEO Brand Boosts Law Firms Sales 558% Through “Long Tail” PPC, SEO & Social Media Campaigns |
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| In an extremely unsettling financial environment, The Nathan Law Group contacted SEO Brand to design and implement a full service Internet Marketing Campaign for Sales Lead Generation in the Loan Modification and Predatory Lending service industry. Nathan looked to SEO Brand to position its key selling points and services throughout the internet… |
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SEO Brand Builds Comprehensive International Marketing Strategy for Medical Systems Supplier |
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| Medic America enlisted the help of SEO Brand to promote internationally it’s best-in-class equipment line for aesthetic and medical laser practices. Through innovative Internet marketing techniques, SEO Brand’s strategy was not only to attract potential leads, but to convert those leads into new wholesale and reseller channels. Medic America needed a marketing solution that could keep with the demands of the industry… |
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SEO Brand Launches Tattoo Supply Wholesaler With Online SEO, SMO and PPC “Full Embrace” |
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| Medic America enlisted the help of SEO Brand to promote internationally it’s best-in-class equipment line for aesthetic and medical laser practices. Through innovative Internet marketing techniques, SEO Brand’s strategy was not only to attract potential leads, but to convert those leads into new wholesale and reseller channels. Medic America needed a marketing solution that could keep with the demands of the industry… |
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